Understanding the Basics of Responsive Web Design

Responsive Design is a term you might have heard in passing but what is it, and why does it matter to you and your website? Let’s take a look at the basics of what makes responsive web design different from traditional (non-responsive) web design, and why it matters.

What does it mean?

Summarized in simple terms, responsive design allows a website to be viewed across multiple devices with varying size displays without “breaking” the user experience. A site that is built to be responsive will automatically adjust the positioning, size, and placement of specific (and obviously important or valuable) elements of a web design to best fit the display size of the device it is being viewed on. This eliminates the mobile websites of old that were devoid of the beautiful graphic elements of a full website. The Children’s Museum of Pittsburgh website uses a responsive design that is ideal for showing the differences in layout, sizing, and content at different screen sizes. Notice how as the page scales it still retains both form and functionality.

 
The Children’s Museum of Pittsburgh site viewed at full screen resolution.

The Children’s Museum of Pittsburgh site viewed at full screen resolution.

 
 
Children’s Museum of Pittsburgh viewed in a display approximately half the size of the full screen version.

Children’s Museum of Pittsburgh viewed in a display approximately half the size of the full screen version.

 
 
Here’s the same website from before but shown when the window (or display) is at about half the size of the original [LEFT] and then at about a third of the total width of the original display space [RIGHT].

Here’s the same website from before but shown when the window (or display) is at about half the size of the original [LEFT] and then at about a third of the total width of the original display space [RIGHT].

 

One Website, Many Devices

Perhaps the most important function of responsive design is that it allows you to take one site and make it look and function well on multiple devices. Users can appreciate your site’s design and functionality from an internet browser, on a smart phone, and everything in between. The future is mobile: Internet usage continues to shift more and more to mobile devices, so it’s clear that business websites need to be optimized for mobile use.

So in conclusion, remember these three Key Points about Responsive Design:

  1. Retains both Form and Function
  2. One Website, Many Devices
  3. The Future is Mobile

What questions do you have about responsive design?

About Three30 Group

Three30 Group is a software development service company that specializes in CRM and other business solutions to move your company forward.  You can learn more about us at www.three30group.com.  If you have any questions about CRM systems or are looking for CRM support please contact us today at sales@three30group.com or by phone at 330-339-4017.